NIPR warns against hiring quacks, as it inducts 421 members

The Nigerian Institute of Public Relations has urged government ministries, departments, and agencies to desist from appointing uncertified professionals as spokespersons and heads of communication units.

The Institute raised concerns over the infiltration of unqualified individuals into the profession, and warned that practising public relations without certification could lead to severe legal consequences, including prosecution and imprisonment.

Dr Ike Neliaku, National President of the institute, issued this caution during the induction ceremony of 421 new members and officers of the Federal Ministry of Information in Abuja on Saturday.

According to Dr Neliaku, public relations professionals operating without certification from the institute are deemed quacks under federal law.

He said, “People are beginning to appreciate public relations as a solution-oriented profession. We have been advocating for qualified individuals to come forward and become chartered. According to the law, anyone practising without certification is a quack.

“The law provides for criminal prosecution of individuals practising public relations without certification. Conviction could lead to a fine, imprisonment, or both. Importantly, once convicted, a person becomes an ex-convict, and the associated stigma is serious. This underscores the importance of compliance.”

Earlier in his remarks, Idris Mohammed, Minister of Information, commended the NIPR for its role in fostering effective communication in governance. Represented by the ministry’s Director of Public Relations and Protocol, Suleiman Haruna, the minister also highlighted the challenges posed by fake news and misinformation in the digital age.

He said, “We operate in a dynamic environment where the speed and scale of information dissemination present both opportunities and challenges. The digital age empowers citizens with access to information but also fuels misinformation and disinformation.

“As professionals, you are tasked with ensuring that truth prevails over falsehood and facts triumph over fiction. To the newly inducted members, I urge you to uphold the values of the NIPR and serve as ambassadors of truth, integrity, and excellence.

“Remember, your work reflects not just on your organisation but on the entire nation. In an information-driven world, the role of public relations professionals has never been more critical. Use your platforms to foster unity and project Nigeria positively on the global stage.”